Santa Claus - breaks into your home, eats your food, gives you coal, abuses reindeer, only gives you one day of gifts.
Jack Box - does none of those things, gives you 24 days of discounts during Jackmas (a very made up and corporate holiday)
made with Bernardo Dalla, Jeff O’Keefe, Bert Marrisen & Jason Karley at TBWA\Chiat\Day LA